Showing posts with label 2012 Ford Focus. Show all posts
Showing posts with label 2012 Ford Focus. Show all posts

Monday, December 19, 2011

Saab - RIP

Saab has filed for bankruptcy, so it looks like it won't survive much longer.

A lot has been going on with the company since GM sold it off in its own bankruptcy proceedings in 2009. There had been been hope of a Chinese white knight to somehow take on the daunting challenge of restoring profitability to the Swedish automaker, but it looks like time and interest has run out. That solution has worked, for the time being, for the other Swedish brand, Volvo.

It's sad, and it's not the first brand I've known all my life that has gone. I've seen all of America's "Big 3" shed brands -- Plymouth, Oldsmobile, Pontiac and Mercury are now defunct, and Saturn, the newest GM brand, lasted only 20 years.

This kind of change happened in the 1950's, which saw many independents, such as Nash, Hudson, Packard and Kaiser, fade into history. Studebaker, which predated all the car companies in being a wagon manufacturer in the 19th century, held on until 1966.

What's happening today shows broad changes in the highly competitive auto industry and although it's too bad, it's also a necessity for the overall car business to thrive. Growth is definitely happening in the Korean companies, Hyundai and Kia, so although there are now fewer brands from the major US companies, there are still lots of choices.

Saab made a lot of interesting cars -- many are still out there in traffic -- and, when, as it looks nearly inevitable, it passes into history, it will not be soon forgotten. That's the latest 9-5 in the photo.

I've never owned a Saab, but I've driven some, including a bright green convertible. I do have a Plymouth and a Nash. Maybe it's time to add a Saab to my collection.

Thursday, August 18, 2011

Cars: Annual Model Change, RIP



When I was growing up, the cars changed every year. Even if it was a new grille and taillights, you could tell one year from the next. This was all part of the marketing scheme known, somewhat cynically, as "planned obsolescence." What this meant was, if your neighbor drove up in the new model, your car would look old and you'd go out and buy a new one. I thought it was great fun to see the new models and to find them in traffic. I still do.

Harley Earl of General Motors is credited with coming up with the annual model change, but it was a successful way of competing with Ford. Henry Ford saw no purpose in change for change's sake, and the Model T sputtered along from 1908 to 1927 essentially the same.

Volkswagen is another example of staying the design course. Ironically, the Beetle may have looked the same, but every year there was some update, including a larger displacement engine, larger windows or new features. The "New Beetle," introduced in 1998, is finally being replaced this fall with a new 2012 model. In its long run, the New Beetle had only one modest mid-cycle update, and looked essentially the same.

The annual model change was in its heyday in the 1950's and 1960's, when post-war prosperity kept the money flowing and aspiration was in the air. Compare the popular 1949 Chevy with the 1959 (see above) and you'll see the result of new models in 1949, 1951, 1953, 1955, 1958, and 1959, with noticeable styling changes on each of the off years.

Two things happened to kill the annual model change. In the 1960's it was still going on, but models proliferated. Where in the 1950's there was one "Chevy" that came in different trim designations and configurations, the 1960's brought about segmentation into large, midsize and compact sedans, for example. There was only so much money to go around. In the 1970's attention turned to meeting U.S. Government smog and crash standards,and there was no money for frivolous changes.

Compare the old Chevys with the 2008 Malibu. This seventh-generation design will run through the 2012s with virtually no change at all, and be replaced with a new 2013 model. That's the way things are done today. But with a range of cars, SUVs, crossovers, minivans, and so on, Chevrolet will have plenty to talk about.

Wednesday, August 10, 2011

New Ford Focus Has European Style

The Ford Focus was a nice step forward when it debuted in 2000 here in the U.S. It was based on a European design, and although it was built in North America, it was taut and fun to drive. But despite some restyling, it was never the real European model, and as time went on, the folks across the pond got a better car while we got a restyled version of the old car here.

Well, that's over. The 2012 Focus is a new animal. The SE sedan I drove had a solid, strong feel on the road, was surprisingly roomy, and had more lines and curves on it and in it than anything I've seen since the smaller Fiesta I drove recently. Finally, the Focus has become the world car it was meant to be.

You can get the Euro-style five-door hatchback, but many Americans will likely opt for the sedan. It fits in as the second step in a four-sedan Ford lineup, anchored by the Fiesta. Above it are the midsize Fusion and the now fullsize Taurus.

The SE model I tested had a five speed manual transmission, adding to the fun. Most cars sold in the U.S. will be automatics, but these transmissions are much better than they used to be for efficiency and performance. I'll take the stick, though, if it's available.

Wednesday, March 9, 2011

WAJ Media Days--Great Fun

From Monday night to Wednesday afternoon, I spent many happy hours in Monterey at the 19th Annual Western Automotive Journalists Media Days.

Besides the great opportunity to drive a wide selection of the latest cars on local roads and at Mazda Raceway Laguna Seca, it was a chance to reconnect with with my automotive colleagues and favorite industry representatives.

Highlights for me this year included:

  • A special presentation from Chrysler, who brought samples of all of their revamped products as well as the new Dodges, Jeeps and Fiat.

  • A chance to drive local roads, some winding and scenic, in the long-awaited new Fiat 500 (pictured) as well as the Volvo S60, 2012 Ford Focus, Cadillac CTS Coupe--with a manual six-speed, BMW 335is, Chevrolet Volt plug-in hybrid, Honda CR-Z manual-equipped hybrid, and the Mitsubishi i-MIEV and smart battery electric vehicles.

  • A busy track day with a selection of great vehicles including the MAZDASPEED3--which was just as much fun as it is on the road--and the surprising Buick Regal Turbo--with a manual six-speed! The Subaru WRX STi was marvelously tenacious on the curving racetrack. Even the Volt was OK on the track--running only on electricity.

  • There was an impromptu drag race between the smart and the i-MIEV to see who the best electric was--the i-MIEV won.
  • The Hyundai Equus impressed me with its amazing luxury--like a Lexus for less money--incredible.

  • Many tasty meals, including the usual banquet on Tuesday night.

The weather was incredibly good, considering the date. I wore a T-shirt outside both days.