Saturday, August 18, 2012

New Dodge Dart Arrives -- with a Great Ad

The new Dodge Dart is here, and however good the car may prove to be--or successful--it has great advertising putting the word out. That link in the last sentence takes you to a story on the agency that crafted it--and gives you direct access to view the 90-second spot for yourself.

You'll want to run it a couple of times. From the "American" on the pencil to the "tweak, tweak, tweak" it's a grabber.

My wife called me in to look at the new ad and it's funny, and makes a point. This is a car that's been carefully planned, styled, and has all the right stuff. And this is one very important vehicle for Chrysler. It's the first Chrysler, Dodge, Ram or Jeep product to use an Italian platform, which means it's the real beginning of the new Chrysler Corporation. It competes in the hot compact sedan segment against everything from the Ford Focus to the Chevy Cruze to the Toyota Corolla and Honda Civic. From here on, more Fiat and Alfa-Romeo platforms will be under cars you get at Chrysler/Dodge/Jeep/Ram/SRT dealerships.

I drove a Dart recently for a few minutes and it seemed competitive. I'll have to spend a week with one soon to get the whole story, but you can cruise down to your local dealershop now. Do it. And watch the ad.

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